By Scott Tushman, Published:
The title may sound a bit like a mystery book or spy novel, but in actuality, there is a real science to selling. That's good news! You see, science is formulaic and repeatable.
Now, what is this science? Like a recipe the steps that lead to a sale should be followed in the correct order.
1. Add desire.
2. Remind the desire.
3. Make the desire easy to find.
4. Motivate the desire.
These steps although easy to read, require diligent planning, research and follow through if the desired results are to be attained.
Let's assume that the desire is there, how then can it be reminded? How can it be easy to find? How can it be motivated?
The answer is probably in your hand right now. Smartphones.
Can you see the need to have this powerful device for business working for you?