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Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.
This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.
By Scott Tushman
My story of smartphone usage isn't to much different then the average person these days, I'm sure. Like many people today, I use my smartphone on a daily basis, in fact hourly sometimes.
That being the case, its no wonder I have it with me almost 100% of the time while shopping, again as many people do these days. What I find to be especially helpful is when I'm on vacations or traveling for business, I use my smartphone to search out places to eat.
I regularly use smartphones apps like urbanspoon, yelp and tripadviser. What I do is, search for what is nearby and look for the places to eat that have the highest ratings as well as people voting. You see a restaurant with a 90% like it rating with only 10 votes doesn't do me any good, where as a restaurant with an 85% like it rating with 190 people voting will more likely get me to walk through the door.
Do I use my smartphone to pick restaurants often? Yes I do. Why? Because it almost never steers me in the wrong direction. A large amount of votes and great reviews with a higher then 80% like rating will always be good.
This is a true story of just one way I regularly use my smartphone when traveling.
By Caitlin Dewey, Published: December 21
E-commerce is so last year. This holiday season, nearly one in five holiday shoppers played Santa on a new device — their phones.
Stores may remember 2012 as the breakthrough year for mobile with several major retailers reporting huge jumps in their sales made through smartphone devices this season.
With three shopping days left in the season, Wal-Mart already expects mobile to drive 40 percent of its online holiday traffic. eBay reports that one in every three shoppers use mobile devices to buy or research their products. And Gilt Groupe, the high-end bargain site, says one-third of its customers shop on phones, and revenue from mobile doubled this year. READ MORE HERE.
By Scott Tushman, Published:
The title may sound a bit like a mystery book or spy novel, but in actuality, there is a real science to selling. That's good news! You see, science is formulaic and repeatable.
Now, what is this science? Like a recipe the steps that lead to a sale should be followed in the correct order.
1. Add desire.
2. Remind the desire.
3. Make the desire easy to find.
4. Motivate the desire.
These steps although easy to read, require diligent planning, research and follow through if the desired results are to be attained.
Let's assume that the desire is there, how then can it be reminded? How can it be easy to find? How can it be motivated?
The answer is probably in your hand right now. Smartphones.
Can you see the need to have this powerful device for business working for you?
The Convergence Consulting Group expects that about 55 per cent of all cellphone users in Canada will have smartphones by the end of this year. That's expected to increase to 65 per cent by the end of 2013 and go up to 80 per cent by year-end 2016 Read More Here